Allure Best of Beauty NYC 2026

You guys know, I am obsessed with travel. But I am also obssessed with anything related to beauty! I was able to get a General Admission ticket for the 30 year anniversary of the Allure Best of Beauty event and I was IMPRESSED!

With General Admission, we had entry from 11:00am-3:00pm. I found this to be a very reasonable time frame to visit all of the stations, booths, get a quick bite, and just enjoy the moment! I got in line around 10:50am and was inside around 11:07. The line moved quite quickly.

Once you enter, you are given a wristband and a guide to help you navigate the venue. I got straight to work and headed to the Secret/Olay counter. I scored so many full sized products! Allure was definitely generous compared to Sephoria 2026-Los Angeles. They had a food station with light refreshments and bites. I had water, popcorn, a cookie, and a cheese/fruit platter. It was delightful.

Once you leave the venue, you are given your to-go tote and I was not prepared for the amount of free product I was going to receive!!!! I waited until I got to my hotel and was shocked by the amount of product. I would say I definitely got over a $1000 value worth of products!

I think the overall event was well executed and well worth the money! My general admission ticket was $235. I did have to travel and pay for lodging but the experience was PRICELESS. Being in the room with so many awesome brands, learning first hand tips about brands and application, use, was insightful.

Would I attend again? Yes, I would. I appreciate these spaces where it allows beauty addicts like myself to social and connect with brands. I miss the days of IMATS as well. I will continue to support these kind of events as they are refreshing and needed! Till next year, Allure!